Bias blind spot

Opinion reporting biases biases

The bias blind spot is when we see ourselves as less biased than other people. We notice biases in others more easily than in ourselves, and we think we are more objective than we are. That can block us from correcting our own errors and from taking other viewpoints seriously.

Examples

  • You agree that people are influenced by advertising, but assume that you yourself choose products purely on merit.

  • You think others are swayed by party loyalty in politics, but believe your own views are based only on evidence and principle.

  • You notice how a colleague's background shapes their advice, but assume your own advice is neutral and objective.

  • You see that other people's mood affects their judgments, but assume your own judgments are unaffected by how you feel.

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