Repetition

Informal fallacies → Other informal

Repetition (ad nauseam) is when you keep saying the same thing over and over as if that makes it more true. Repeating isn't proving. Hearing something again can make it feel familiar and plausible, but familiarity isn't evidence. The fallacy is to substitute repetition for argument. The right response is to ask for reasons or evidence that go beyond the repeated claim.

Examples

  • It's the best. It's the best. Everyone says it's the best.

  • We need to win. We have to win. Winning is everything.

  • It's safe. Totally safe. Nothing to worry about.

  • I'm right. I've always been right about this. I'm right.

  • The product works. It works. It really works.

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